Iconic brands make incredible impressions with RTB House:
Timeless brands. Timely ads.
A journey over time.
Online ads must speak to a brand’s tradition while constantly reaching out to new users and taking advantage.
Our ad campaigns, powered by Deep Learning algorithms and our proprietary IntentGPT feature, use first-party data to get a deeper understanding of customer intent. Users don’t just see random ads, we take them on a journey that shows them the right products at the right moment, and lead them to convert on products they will love for years to come.
01
First contact
An online or offline ad, a recommendation, or just a moment of chance can spark a buyer’s initial interest in an online site or a specific brand.
02
Browsing
The curious buyer visits a physical store first or the website. They may be looking for a specific garment or size, or be totally open to inspiration and discovery.
03
Behavior
Our end-to-end Deep Learning pipeline detects website visits and uses first-party signals to collect valuable behavioral data that becomes the fuel for personalized retargeting.
04
Recall
05
The journey goes on…
Our ads are continuously optimizing as they re-engage existing users and reach out to potential new buyers who fit the general profile of an existing high-value customer.
The journey continues as these people come on board and fall in love with the brand.
Learn about IntentGPT
Tried and tested
How do people know they’ll love your clothing until they’ve seen how it looks in the mirror?
Incrementality testing holds that mirror up to your ad campaigns, allowing you to measure the efficiency of your marketing efforts. Here's how it works.
01
Split
The audience is uniquely split into a test group that sees your ads frequently and a second control group that is only served one ad every seven days.
02
Test
We test for long enough to get clear results, but not so long that you miss out on a significant number of sales to people in the control group. The aim is to get back to full capacity as soon as possible.
03
Measure
After a reasonable testing period, we can measure exactly how many more conversions (and how much extra value) came from the test group who were inspired by your ads.
See 9 tips on how to improve campaigns with easy wins
Success stories
Don’t take our word for it. Look at what we’ve done for other big brands.
Let’s talk
Willem de Vries
(Senior Sales Manager BNX)
Contact us to talk about ad campaigns that reach people across generations X to Z.